We’re seeing more and more bicycles used for advertising purposes these days, and here is a nice example, from the Oregon Health & Science University’s Center for Women’s Health.
I don’t know if any of the research they are currently doing regarding women’s health focuses on bicycles (the study noted on the back of this flier was for a new type of contraceptive injection), but I think encouraging people to do their shopping with friends by bicycle is one of a million ways to promote their health, and is a reasonable image for a Women’s Health Center.
Because someone else is likely to mention it, yeah, this photo looks staged, it looks like they’re riding on the sidewalk, etc. But at the same time, I’d bet people are going to see it and think “hey, that looks fun.” And, in fact, you could see non-staged examples of this scenario all over the world, even here in Portland, if you looked carefully enough.
Promotion of the bicycle as a feasible means for normal people to do their normal daily stuff is a great thing. An even better thing, is that every person who decides to get on their bike to go to the grocery store, to go to work, to go to the library, or to take their kids to school (except the few jerks among them – riding a bicycle doesn’t automatically make a person a saint, after all) makes the case for the bicycle. Your choice is your way of speaking up. Keep on it, folks.