Those folks over in the Netherlands come up with some of the best advertisements, and these two are no exception.
I can’t translate the whole ad, but the point is evident. I think the little slogan at the end is something like:
“Car addiction is an underestimated problem. We offer these people help” (if anyone actually speaks more than a few words of Dutch and would like to chime in, feel free).
This one is from a campaign letting people know that “loose” lights (that is, lights that aren’t attached to your bike) were now allowed by law.
The voice says “Yeah, yeah, loose lights are ok too. Don’t forget to turn them on. And ohhhh, don’t forget to turn them off.”